An image to take Spanish traditions to the heart of Northern Europe
In northern Europe when the sun comes out people seize the opportunity to be outdoors and have a barbecue. Northern Europeans appreciate the traditional nature of food from Spain. At Safareig Creatiu we wanted to associate Barbacoa Mediterránea with the values of quality, friendship, fresh air and freedom. These are the sensations we seek when we share a barbecue with friends in the open air.
Benchmarking, cutting edge graphics and a touch of flair to make the packaging stand out on the shelves.
The clear illustration, along with the natural image of the product, reinforces the "Mediterránea" name and tells the consumer that the product is Spanish.