Advertising to promote citizen participation.
In the case of the Special Programme for La Devesa, Girona City Council proposes creating an advertising campaign to encourage participation. It intends to publicise the Special Programme widely, so that all the citizens are informed, take part and collaborate. Based on this idea, at Safareig Creatiu we have created an advertising campaign under the heading #DevesaBellesa
Symbolic elements. An emblem that the people of Girona recognise at first glance. The leaf of a plane tree. This is the iconic emblem which symbolises the campaign.