Fornetto
Brand strategy and visual identity for Fornetto, an Australian barbecue company with an international presence. The project focused on refreshing their outdated graphic image and designing new corporate applications.
Our approach highlights Fornetto’s bold, fresh, and welcoming Australian character, shifting away from the Italian connotation of the name and bringing the product closer to the moment of use.
Challenge
Fornetto designs and manufactures a wide range of charcoal and gas barbecues, kamados, grills, smokers, and accessories. Over its long history, the brand’s graphics have evolved without a clear vision for the future. Their goal is to organize the brand and lay a solid foundation to build upon moving forward.
Solution
We created a cohesive and mature brand identity that brings out Fornetto’s unique personality in the market. The communication is bold and aspirational, yet precise and detailed to reflect the quality of the products. Clear messaging combined with a distinctive color palette evokes a specific landscape and lifestyle. This solid foundation positions Fornetto to capture attention and drive growth into new markets.
Related Projects
